Imagine telling an investor that your startup operates in a $50 billion industry. It sounds impressive, but there is an obvious problem: your company probably cannot serve every person or business spending money in that industry. Some customers live outside your target geography, some need features you do not offer, and others may already be … Read more
Imagine two startups with equally talented founders and equally impressive products. The first sells software to a niche industry worth roughly $100 million worldwide. The second solves a similar problem in a market that could eventually be worth tens of billions of dollars. Even if both companies perform well, venture capital investors may view them … Read more
A startup can have a clever product, an impressive founding team, and even enthusiastic early customers. But venture investors will still ask a fundamental question: Is the market big enough to build a valuable company? That question matters because venture capital funds generally look for businesses capable of rapid growth. The U.S. Securities and Exchange … Read more